Business Hack: How to Better Define Your Target Market
“Defining your target market is about understanding motivations, challenges, and goals. Without this, your messaging falls flat and your marketing budget burns fast.” (Elena Kwan, Founder of MarketLens Consulting) Fundamentally, businesses start because business...
5 Tips for Helping Your Employees Through a Crisis
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” (Simon Sinek) Employee engagement. It determines so much about the direction of a company, its staff productivity and how likely it is to...
Youth Day: How Businesses Can Benefit from the ETI
“Trust the young people; trust this generation’s innovation. They’re making things, changing innovation every day.” (Jack Ma, Co-Founder Alibaba Group) South African businesses are always looking for ways to foster growth and innovation while still...
Budget 3.0: VAT Increase Out, Fuel Levy Hikes In
Last month’s Budget 3.0 withdrew the contentious proposed VAT changes. This resulted in inflation-linked fuel levy increases of 16c for petrol and 15c for diesel, from 4 June. Other tax proposals from March’s Budget – including static personal tax thresholds, reduced...
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